![]() ![]() ![]() Now, Premium and Enterprise subscribers can stream natively to LinkedIn, straight from Vimeo’ social media live streaming software. What You Need to Know About Social Media Live Streaming Software ![]() We’ll also cover the where, why, and how to use social media live streaming software and grow engagement for your organization. It doesn’t have to be this way – streaming across social media platforms is easier than you think. Many organizations struggle to give equal time to each platform. ![]() With so many platforms competing for attention, it’s hard to focus your energy on just one. Sometimes maintaining a social media presence can feel a bit like spinning plates. Social media streaming also gives you the opportunity to attract viewers and bring them back to your own website. By 2023, that number is expected to rise to more than $100 billion.īy live streaming to channels like Facebook, Instagram, Periscope and LinkedIn, you’re creating eye-catching content that improves your positioning in their news feed algorithms. According to a recent Forrester report, in 2018, brands spent more than $90 billion on video content (much of it went to social media marketing). And that number is only set to grow - Cisco estimates that 82% of all internet traffic will be video by 2022. In 2018, an estimated 47% of global consumers reported an increase in their live streaming from the previous year. Live video (and video in general) adds a human touch to posts that text and images can’t compete with. Social Media Live Streaming is Taking OffĪudiences demand live video, and it’s easy to see why. Channels like Twitter, Facebook, Instagram, and LinkedIn have integrated live video to their platforms and an increasing number of brands are adjusting their social strategies accordingly. Social media live streaming has made the leap from novelty to necessity. ![]()
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